The first thing you need to do, is soak your shaving brush in warm water for 30 seconds. You can put it in a container of warm water (like a mug or) or fill your sink with warm water and soak the brush in that. Soften the soap by putting a little warm water (say, a tablespoon’s worth) on the surface of the shaving soap and let it soak for 10 or 15 minutes. Pour off the excess water. Lots of people will put the warm water on the soap just before entering the shower. Squeeze the excess water out of your shaving brush. If you have too much water in the brush, it will make for thin, frothy, lather. Not enough water and it will be hard to develop lather at all. How wet the brush should be will vary by what brush you’re using. Load the brush, you do this by gently swirling the brush around on the surface of the soap for a minute or two — until you notice a good creamy lather start to form. You alternate the swirl direction (between clockwise and counter-clockwise) every few moments to help work the lather into the brush’s bristles. Paint your wet face with the lather using the shaving brush. You can use back-and-forth strokes, up-and-down strokes, swirly strokes, or a combination. As with any skin care product, if irritation develops discontinue use and avoid contact with your eyes.